CARES: Recruitment & Enrollment Strategy 

CARES: Recruitment & Enrollment Strategy 

CARES: Recruitment & Enrollment Strategy 

Our Mission

To increase Black representation in ASCEND-AD, ARISE-DP utilized Culturally Adapted Recruitment Efforts & Strategies (CARES) to recruit Black older adults ages 55-85 in NYC

Our Approach

Cultural inclusivity and humility

125

125

125

ASCEND Recruitment Goal

100%

100%

100%

Success Rate

Background
Background

Address Barriers

Acknowledge Mistrust & Expand Access

Address Barriers

Acknowledge Mistrust & Expand Access

Address Barriers

Acknowledge Mistrust & Expand Access

Increase Cultural Literacy

Reduce Discrimination & Stigma

Increase Cultural Literacy

Reduce Discrimination & Stigma

Increase Cultural Literacy

Reduce Discrimination & Stigma

Community Engagement & Outreach

Build trust & Social support systems

Community Engagement & Outreach

Build trust & Social support systems

Community Engagement & Outreach

Build trust & Social support systems

Equitable ACCESS Initiative

Equitable ACCESS Initiative

Our Mission

Promote literacy, accesibility, & healthy life practices

100%

100%

100%

ASCEND Engagement Increase

60%

60%

60%

Recruitment Goal Increase

ARISE-DP utilizes a health disparity framework to form bonds, increase literacy & accessibility to resources.

Background

Advocacy

Culturally Adapted Recruitment Efforts & Strategies (CARES)

Advocacy

Culturally Adapted Recruitment Efforts & Strategies (CARES)

Advocacy

Culturally Adapted Recruitment Efforts & Strategies (CARES)

Connect

Community outreach

Connect

Community outreach

Connect

Community outreach

Cultivate Relationships

Community Liaison & Community Stakeholders

Cultivate Relationships

Community Liaison & Community Stakeholders

Cultivate Relationships

Community Liaison & Community Stakeholders

Empower

Black representation in recruitment materials & infographics

Empower

Black representation in recruitment materials & infographics

Empower

Black representation in recruitment materials & infographics

Support

Diversty

Support

Diversty

Support

Diversty

Sustain

Service

Sustain

Service

Sustain

Service

Our Partnerships

Our Partnerships

Our Partnerships

Community Partners

Our community partners work to bridge the gap between ARISE-DP & the Black community in each Borough.

Couples Therapy

Karen Petersen

Certified Peer Specialist Provisional and Community Health Worker through Columbia University. ARISE-DP Community Representative for Harlem/Manhattan

Couples Therapy

Karen Petersen

Certified Peer Specialist Provisional and Community Health Worker through Columbia University. ARISE-DP Community Representative for Harlem/Manhattan

Couples Therapy

Karen Petersen

Certified Peer Specialist Provisional and Community Health Worker through Columbia University. ARISE-DP Community Representative for Harlem/Manhattan

Individual Therapy

Derrick Dunn

ARISE-DP Community Representative for Brooklyn with extensive experience in Healthcare Sales and Product Management

Individual Therapy

Derrick Dunn

ARISE-DP Community Representative for Brooklyn with extensive experience in Healthcare Sales and Product Management

Individual Therapy

Derrick Dunn

ARISE-DP Community Representative for Brooklyn with extensive experience in Healthcare Sales and Product Management

Work-Life Balance Couching

Christina Morrison

Experienced ARISE-DP Community Advocate for Brooklyn with a background in Healthcare Sales

Work-Life Balance Couching

Christina Morrison

Experienced ARISE-DP Community Advocate for Brooklyn with a background in Healthcare Sales

Work-Life Balance Couching

Christina Morrison

Experienced ARISE-DP Community Advocate for Brooklyn with a background in Healthcare Sales

Community Steering Committee

The steering committee guides and works with us to develop an effective approach for sustainable programs to address health disparities, increase community participation, and enhance research dissemination.

Couples Therapy

Carolyn Aird

lay health educator, Integrative Nutrition Health Coach with expertise in men’s health, hypertension, sleep hygiene, and dementia

Couples Therapy

Carolyn Aird

lay health educator, Integrative Nutrition Health Coach with expertise in men’s health, hypertension, sleep hygiene, and dementia

Couples Therapy

Carolyn Aird

lay health educator, Integrative Nutrition Health Coach with expertise in men’s health, hypertension, sleep hygiene, and dementia

Individual Therapy

Janice Richardson

Community advocate and trainer with experience at the Queens Board of Elections, NAACP, and various workforce development initiatives

Individual Therapy

Janice Richardson

Community advocate and trainer with experience at the Queens Board of Elections, NAACP, and various workforce development initiatives

Individual Therapy

Janice Richardson

Community advocate and trainer with experience at the Queens Board of Elections, NAACP, and various workforce development initiatives

Grief Counselling

Lysra Harry

Engaged in community-based research at NYU Langone Health, participating in studies like ACTNOW! and Ascend-AD

Grief Counselling

Lysra Harry

Engaged in community-based research at NYU Langone Health, participating in studies like ACTNOW! and Ascend-AD

Grief Counselling

Lysra Harry

Engaged in community-based research at NYU Langone Health, participating in studies like ACTNOW! and Ascend-AD

Work-Life Balance Couching

Eunice Jemmott

Involved with the Age Friendly Ambassadors of Central Brooklyn since 2017, focusing on educational outreach

Work-Life Balance Couching

Eunice Jemmott

Involved with the Age Friendly Ambassadors of Central Brooklyn since 2017, focusing on educational outreach

Work-Life Balance Couching

Eunice Jemmott

Involved with the Age Friendly Ambassadors of Central Brooklyn since 2017, focusing on educational outreach

Work-Life Balance Couching

Rukshana Parveen

Coordinator and trainer for the Board of Elections every election cycle

Work-Life Balance Couching

Rukshana Parveen

Coordinator and trainer for the Board of Elections every election cycle

Work-Life Balance Couching

Rukshana Parveen

Coordinator and trainer for the Board of Elections every election cycle